Becoming a mumpreneur is a popular career path for mums who are searching for flexibility, fulfilment and freedom. In fact, mumpreneurs are the fastest growing start-ups in Australia!
The number of Australian businesses registered by women has tripled, with there being 330,000 mumpreneurs in Australia! Therefore, it’s no surprise that more and more Australian mums are taking the leap to go out on their own business ventures. Also, with the use of social media, creating and marketing your own business has never been easier!
We have everything you need to know about becoming a Mumpreneur below!
What is a mumpreneur?
A mumpreneur refers to a mum who runs their own business. They are those who prove to be successful, after taking risks and overcoming obstacles. More importantly, they are innovative and creative.
Mumpreneur are those who have been stay-at-home mums and are ready to create a start-up business to support their family. They take the initiative to project both current and future needs, creating fresh ideas to bring to the market. Therefore, mumpreneur may choose to create new ideas that are attractive to consumers or even fellow mums, or they may choose to enter into a niche market with low competition.
The skills that mumpreneur have can make a huge impact in an industry.
What are the best markets for a mumpreneur?
With the tastes and needs of consumers constantly changing, every year provides new opportunities for mumpreneur! However, when deciding if this is a suitable pathway, you need to ask yourself some questions:
- Is there a gap in the market?
- Who will be my target audience?
- Will they benefit from my product or service?
It’s important to know if your market choice is appropriate and aligns with the needs of consumers. Therefore, your answers to these questions will help you determine if your chosen market is the right one for you.
But, how do you know what market is the right one?
To help you, we have the top 5 markets for mumpreneur below!
The catering market is currently growing. Many Australians are relying on catering services for events due to the convenience and quality.
Diving into the catering market is a great option if you enjoy being in the kitchen. You may find you want to specialise in a particular food culture or specialise in catering for specific events. In addition, food trucks may be another pathway to break into this market! They are another side of catering which are becoming more popular at events, parties and music festivals!
With the advances in technology, it makes sense that the app market is growing on a daily basis. These days, consumers want the next big app for their smartphone, laptop or tablet. Out of the three, the mobile app market has boomed, reaching new heights.
There are many apps that consumers are interested in, and for many different reasons. Therefore, if entering into this market and to be a successful mumpreneur, you will need to determine what type of app consumers will use and if it will help make their lives easier.
The top 4 apps from 2017 were:
Customisation apps, such as icons, wallpapers, and lock-screens
Mobile versions of newspapers and magazines
Lifestyle and shopping solutions
We all enjoy coming together to celebrate big moments, whether this is for a birthday, wedding, baby shower, or graduation. However, planning these events can be stressful. It may even cause sleepless nights worrying about the success of your event. Therefore, having someone there to help organise your event makes it a convenient option and reduces stress. If you have a flare for design and enjoy being organised, this may be a pathway for you to take!
You can really market yourself with the use of social media. This may be through showcasing images of events you have organised in the past or taking some sample images. This can build your client base! You might find you want to target families with children who would be organising family events or people who work full-time and may not necessarily have a lot of time to organise an event.
There is currently a push to become a more ‘green’ Australia. Therefore, there’s never been a better time to start a business to help save our planet. More and more consumers are looking for ways they can reduce waste and support brands that are spreading a positive message about it.
These may be products that are environmentally friendly and re-usable so we can minimise our waste. Therefore, new and upcoming products to save our planet are becoming very popular with Australian consumers.
Some ideas for a mumpreneur may include:
Plastic-free utensils (i.e. keep cups, metal straws)
Eco-friendly cleaning products
The Healthcare and Social Assistance Sector is projected to make the largest contribution to employment growth in Australia until at least 2024. Therefore, there are many jobs that you can do in healthcare. However, the medical transcription industry is currently growing – being a great market to break into as a mumpreneur.
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career in medical transcription involves listening to audio files from doctors and converting them into written files. This will then form part of the patient’s medical record. Therefore, as healthcare is a basic need, the work of a medical transcriptionist tends to be fairly constant and consistent. This means you don’t have to find new clients all the time, as they are usually repeat-clients. If you’re consistent, accurate and reliable, they will continue to send you their work.
There are many factors that have caused the increase in demand, such as:
A shortage of qualified medical transcriptionists
Ageing and growing population
The need for digital records
Advancements in healthcare
In addition, creating your own medical transcription business provides you with the opportunity to create flexibility in your lifestyle! As it is a primarily online occupation, you can set up your office from the comfort of your own home and choose your own hours! Therefore, you have the freedom to work in a way that best suits you.
How can I become a mumpreneur?
At TalentMed, we know one of the best industries to become a mumpreneur is medical transcription! As medical transcription is a primarily online occupation, you have the flexibility to work from home and choose your own work hours. Therefore, our Diploma of Healthcare Documentation could be the perfect opportunity for you to kickstart your mumpreneur venture!
If you would like more information on how you can start your career to become a medical transcriptionist check out our Ultimate Guide, or you can register for a free consultation with one of our Course Advisers below!
